Kochi: Malayalam actor Mammootty has been named the brand ambassador of the Kerala government’s ‘Jeeva-Suyathra Mission’, an initiative aimed at reducing road accident deaths and injuries by 50% by 2030.
Chief Minister V.D. Satheesan inaugurated the mission at Ernakulam Town Hall, calling for collective efforts to improve road safety across the state.
Announcing Mammootty’s appointment, Satheesan urged people to pledge their support for safer roads. The initiative seeks to bring down accident-related fatalities and injuries through a comprehensive road safety campaign.
Transport Minister C.P. John presided over the event. Higher Education Minister Roji M. John, Ernakulam MP Hibi Eden, Ernakulam MLA T.J. Vinod, Kochi Municipal Corporation Mayor V.K. Minimol and other officials were present.
